BringYourDogtoWorkDay:ACharityPlatformforAnimalWelfare
The Requirement
Bring Your Dog to Work Day needed a dynamic and engaging website to support its mission of raising funds for animal charities. The platform required functionality for both individual and business donations, allowing businesses to gain featured spots after contributing. It also aimed to create a sense of community and fun through interactive features such as a dog hall of fame, where users could upload photos of their pets. Additionally, the site needed to support annual updates for announcing competitions, prizes, and new initiatives, while ensuring all donations were efficiently collected and managed by stakeholders for distribution to notable causes like All Dogs Matter.
Bring Your Dog to Work Day needed a dynamic and engaging website to support its mission of raising funds for animal charities. The platform required functionality for both individual and business donations, allowing businesses to gain featured spots after contributing. It also aimed to create a sense of community and fun through interactive features such as a dog hall of fame, where users could upload photos of their pets. Additionally, the site needed to support annual updates for announcing competitions, prizes, and new initiatives, while ensuring all donations were efficiently collected and managed by stakeholders for distribution to notable causes like All Dogs Matter.
Our Approach
To meet these goals, we developed a user-friendly and visually appealing platform that balanced functionality with a playful, engaging experience. We began by designing a landing page that captured the spirit of the campaign while integrating donation collection for both individuals and businesses. The dog hall of fame was introduced as a gamified element to increase user interaction, allowing participants to showcase their pets and enhance the campaign’s sense of community. We also designed a streamlined backend system to manage updates, newsletters, and donation processing, enabling stakeholders to handle annual competitions and announcements effortlessly. Throughout the process, we ensured the platform reflected the campaign's core mission while remaining adaptable for long-term use.
To meet these goals, we developed a user-friendly and visually appealing platform that balanced functionality with a playful, engaging experience. We began by designing a landing page that captured the spirit of the campaign while integrating donation collection for both individuals and businesses. The dog hall of fame was introduced as a gamified element to increase user interaction, allowing participants to showcase their pets and enhance the campaign’s sense of community. We also designed a streamlined backend system to manage updates, newsletters, and donation processing, enabling stakeholders to handle annual competitions and announcements effortlessly. Throughout the process, we ensured the platform reflected the campaign's core mission while remaining adaptable for long-term use.
The Work Involved
The result
Nationally Recognised Charity Platform with Celebrity Support
Raised significant funds for animal charities through seamless donation processing.
Delivered a high-engagement platform with gamification features like the Dog Hall of Fame.
Gained national recognition and celebrity endorsements for the campaign.
Raised significant funds for animal charities through seamless donation processing.
Delivered a high-engagement platform with gamification features like the Dog Hall of Fame.
Gained national recognition and celebrity endorsements for the campaign.
The campaign achieved massive reach, featuring on national TV and newspapers, with participation from celebrities like Ricky Gervais and sustained success for over 10 years.
- Full website design and development, including donation and profile features.
- Customisable backend for managing competitions and annual updates.
- Integrated newsletter system for stakeholder communication.
- Gamified features like the Dog Hall of Fame to boost participant engagement.
Simple but playful charitable experience for enthusiasts
PR campaign and push into major news channels and with celebrities 123 v1231 PR campaign and push into major news channels and with celebrities 123 v1231PR campaign and push into major news channels and with celebrities 123 v1231 PR campaign and push into major news channels and with celebrities 123 v1231
Simple but playful charitable experience for enthusiasts
PR campaign and push into major news channels and with celebrities 123 v1231 PR campaign and push into major news channels and with celebrities 123 v1231PR campaign and push into major news channels and with celebrities 123 v1231 PR campaign and push into major news channels and with celebrities 123 v1231
PORTFOLIO
A visual dive into this project
