RebrandingLittleRunners:AProfessionalLookforSportsinSchools
The Requirement
Little Runners required a complete rebranding to address significant inconsistencies in their visual identity and online presence. Their existing website used a generic template with mismatched illustrations and lacked a professional, cohesive design. They needed a custom website aligned with their target demographic—schools and parents of young children—featuring integrated booking and payment systems. Additionally, they sought marketing materials, including a multi-page brochure, to expand their outreach and attract more schools in the London area.
Little Runners required a complete rebranding to address significant inconsistencies in their visual identity and online presence. Their existing website used a generic template with mismatched illustrations and lacked a professional, cohesive design. They needed a custom website aligned with their target demographic—schools and parents of young children—featuring integrated booking and payment systems. Additionally, they sought marketing materials, including a multi-page brochure, to expand their outreach and attract more schools in the London area.
Our Approach
We began by addressing the foundational branding issues, creating custom illustrations to establish a consistent and unique visual identity. This cohesive style set the tone for a vibrant, professional website that resonated with schools and parents. The website was designed with user-friendly navigation, SEO optimisation, and integrated registration and payment forms to streamline bookings for sports coaching sessions. We also produced a professionally designed multi-page brochure to support Little Runners' marketing efforts. Every element of the project was crafted to enhance their credibility and ensure alignment with their target audience.
We began by addressing the foundational branding issues, creating custom illustrations to establish a consistent and unique visual identity. This cohesive style set the tone for a vibrant, professional website that resonated with schools and parents. The website was designed with user-friendly navigation, SEO optimisation, and integrated registration and payment forms to streamline bookings for sports coaching sessions. We also produced a professionally designed multi-page brochure to support Little Runners' marketing efforts. Every element of the project was crafted to enhance their credibility and ensure alignment with their target audience.
The Work Involved
The result
Professional Branding Drives School Expansion in London
Delivered a vibrant, fully customised website with integrated booking and payment systems.
Produced a consistent brand style, including custom illustrations and multi-use assets.
Increased professionalism, resulting in client satisfaction and expanded operations.
Delivered a vibrant, fully customised website with integrated booking and payment systems.
Produced a consistent brand style, including custom illustrations and multi-use assets.
Increased professionalism, resulting in client satisfaction and expanded operations.
Little Runners now boasts a cohesive brand and a professional online presence, enabling them to expand their reach in London schools.
- Custom brand illustrations and consistent design assets.
- Fully optimised website with booking forms and payment integration.
- Multi-page brochure for school marketing campaigns.
- SEO strategy to improve visibility and brand awareness.
Illustrations to mascots - Kid friendly branding
PORTFOLIO
A visual dive into this project
