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Go ahead and judge

a book by its cover

It’s okay, we all do it, despite the virtue signalling. It’s just part of the culture and competitive landscape we find ourselves in. Design, branding, user interface and experiences all shape our decision making.

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Intro

Design brings aesthetics, function and expectations

Design still has to feel right. We shape the visual direction so the brand looks considered, credible and memorable without becoming another generic template.

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Design in many multi-mediums

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