Jewellery’s move online starts with better product images

The work between a piece and its product page

A jewellery business moving online needs more than a website. It needs a way to show its pieces clearly and get those images in front of customers.

Speaking with HIKOMORE at CMJ, GemIQ’s Trade Show Director Jack Yu describes an end-to-end approach, from photography to putting pictures and videos on a website and sharing them with customers. His focus is the workflow connecting the physical product to the digital shopfront.

The GemIQ website presents jewellery photography equipment and software, including GemLightbox products for images and 360-degree videos. That company background gives context to Jack’s point: creating the visual material is part of making an online catalogue usable.

Where AI could change the workflow

Jack discusses using AI to show jewellery on a model, rather than arranging a conventional modelling shoot for every piece. In his account, that could help jewellers get more items onto their websites sooner and give customers more imagery to explore.

It is a practical example of where a business might consider AI: a repeated production task between stock arriving and a product being ready to sell online. For HIKOMORE, the useful question is how that task fits into the wider publishing process, including checking that the imagery represents the piece accurately.

A more accessible digital shopfront

Asked about future expectations, Jack anticipates more shopping from customers’ phones and more interactive ways to explore or try on jewellery. He is describing his view of where the experience could go, rather than confirming a particular try-on feature in the current product.

The wider lesson for jewellers is to connect content production with customer experience. Good images, straightforward product pages and a repeatable process for adding new pieces all contribute to a shopfront people can explore.