This one’s wrapped up
Ground Game 101: Cutting Through the Noise with IRL Events for GTM
30 September 2026 · London · exact venue via organiser
PLUGGED
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Information published before the event. This is not a report of what happened; ticket availability and other details may have changed.
At a glance
Ground Game 101 is an in-person London event from PLUGGED on 30 September 2026, centred on using real-world events within go-to-market activity. Its title suggests a practical discussion for teams looking to cut through crowded digital channels with more deliberate in-person engagement.
HIKOMORE’s take
Worth considering if events are already part of your route to market, or you are deciding whether they should be. The useful question is not whether in-person activity creates attention, but whether you can connect it to a clear audience, commercial objective and follow-up plan. Go with specific questions about where events fit in your funnel and how you would judge their value.
Best for
- Founders testing or refining a go-to-market approach
- Startup marketing and growth leads evaluating in-person channels
- Commercial teams planning customer, community or partner events
Why consider it
- The stated focus is on IRL events for go-to-market, a relevant subject for teams reassessing channel mix.
- It is an in-person event in London, which may suit people seeking a live discussion around event-led marketing.
- The topic is narrowly framed around cutting through noise, rather than general marketing advice.
Things to check
- Confirm the venue and full address before making travel plans.
- Check ticket availability and pricing, as neither is confirmed in the available information.
- Review the agenda or session format when published to assess how practical and relevant it is for your stage.
- Ask whether the discussion will cover measurement, follow-up and the commercial role of events in a wider GTM plan.
- Check accessibility arrangements directly with the organiser if needed.
Original FAQ
When and where is Ground Game 101?
It takes place in London on 30 September 2026. A venue and address are not included in the verified event information.
Who is organising the event?
The confirmed organiser is PLUGGED.
What is the event about?
The title identifies the subject as using in-real-life events for go-to-market activity and cutting through market noise.
Are tickets free?
Pricing and ticket status have not been confirmed in the available information.
Are speakers confirmed?
No speakers are listed in the verified event information.
The original event website is no longer publicly available.
